Harley Quinn is one of DC’s most popular characters. Attend any comic con and you’ll find as many Harley cosplayers as there are Deadpool. She even heads several comics- with her own ongoing written by Sam Humphries, and a Black Label miniseries by Stjepan Sejic.
This past new comic
book day, she received another Black Label miniseries entitled Joker/Harley:
Criminal Sanity. It is written by Kami Garcia and illustrated by Mike
Mayhew and Filipino artist, Mico Suayan.
Joker/Harley is a reimagining of the pair’s dynamic where Harley is a forensic psychologist and criminal profiler hunting down a serial killer called the Joker. The case gets personal and Harley finds herself jeopardizing her morals and integrity in order to solve it.
At this year’s New York Comic Con, the DC booth hosted a pre-release signing with Garcia and Suayan, and Mayhew’s signature could be added with a quick visit to artist alley.
The DC Black Label imprint allows creators the freedom to pursue stories with recognizable characters without being bogged-down with continuity. Joker/Harley: Criminal Insanity is an interesting take on this nefarious duo, and the first issue is currently available at your local comic book store.
New York Comic Con is one of the largest conventions around- attracting attendees representing every corner of pop culture. With so many big names from comics, TV, movies and video games, you can believe there are many great opportunities to pick up SWAG. Each day provided something new.
Here’s what one of the Swag Collector team members picked up.
Thursday was the biggest day volume wise. It was a large haul, with the vast majority coming from a single exhibitor, Kabam. The company was promoting their recently announced game, Marvel Realm of Champions and gave away a special banner and pin based off of which house you selected in the demo. I was fortunate to obtain all eight.
Panels are also a good
source of SWAG. That’s where I picked up the Servant water bottle and
the This Week in Marvel gloves, who hosted the Spider-Man Spectacular
panel.
Finally, I picked up two comic related items. I went to Colleen Doran’s signing at the Dark Horse booth where they gave out posters for Snow, Glass, Apples, her graphic novel collaboration with Neil Gaiman. Also, I received a small, quick sketch from artist Chris Eliopoulos.
Friday’s haul, though smaller, was also video game influenced. The Eisner winning comic series, Blacksad, is receiving a video game set in the anthropomorphic crime noir universe. They handed-out a themed t-shirt and faux newspaper along with a bag from the developer. At the Marvel Games panel, audience members could receive a Ms. Marvel fan fiction comic. Outside of the con at the Watchmen Afterparty, I picked up a coaster and a Swatch watch.
Saturday was all about comics. From DC, I picked up a pair of their samplers and a signed poster for Joker/Harley: Criminal Insanity. In addition, I attended two of the panels where Marvel provided exclusive variant covers. Even hit up artist alley to get them signed. The Netflix show, Seis Manos, gave away posters at their presentation.
I made a cameo
appearance on the last day. I only rolled in for The Dragon Prince
panel. There, I picked up an enamel pin, which was a Dark Horse show exclusive.
There was so much SWAG
I had a hard time fitting it all into my bag home. NYCC is definitely a
premiere event for a significant haul.
New York Comic Con is almost here and many comic companies are revealing their schedule for the show. These events can be great opportunities to pick up SWAG either at Panels like Marvel or signings like Skybound.
Dark Horse is the latest to reveal their plans, including signings. The publisher stands-out from other publishers by providing items such as cards, comics and posters to be autographed, in case your floppies or trades aren’t handy.
In addition, Dark Horse sometimes host talent from television shows, and this year is no exception.
Friday, October 4, from 4:00 – 4:45 pm, cast and creatives from the upcoming SyFy series, Resident Alien, including fan favorite, Alan Tudyk, will be signing. There is a limit of three items per person, with prints provided by SyFy and Dark Horse.
Sunday, October 6, from 1:30 – 2:15 pm, The Orville will be doing a signing. There is a limit of two items, with Dark Horse providing a print.
Both signings require wristbands that can be drawn for when the show opens both the day before and of each signing. Head over to Booth # 1554 for a chance. Check out below for the entire Dark Horse autograph schedule and rules for the wristband events.
THURSDAY, OCTOBER
3
11:00 a.m-11:50 a.m.
FLAMING CARROT:
Bob Burden
12:00 p.m.–12:50
p.m.
WANDERING
LUMINATIONS, BUNNY IN THE MOON, LOST CONSTELLATIONS: THE ART OF TARA MCPHERSON:
Tara McPherson
1:00 p.m. – 1:50
p.m.
STRAYED: Carlos
Giffoni, Juan Doe TRAIGE, TOMB RAIDER: Philip Sevy
2:00 p.m.–2:50 p.m.
BLACKSAD: Juan
Díaz Canales, Junajo Guarnido
3:00 p.m.–3:50 p.m.
MANOR BLACK, HARROW
COUNTY, TALES FROM HARROW COUNTY: Cullen Bunn
BEASTS OF BURDEN,
THE MASK, BLACKWOOD, DORK!, MILK & CHEESE, CALLA CTHULHU, THE ELTINGVILLE
CLUB: Evan Dorkin
BEASTS OF BURDEN,
DORK!, MILK & CHEESE, CALLA CTHULHU: Evan Dorkin, Sarah Dyer
RESIDENT ALIEN:
Peter Hogan (Resident Alien co-creator / Series Writer), Chris Sheridan
(Executive Producer), Alan Tudyk (Harry Vanderspiegle), Sara Tomko (Asta),
Corey Reynolds (Sheriff Mike)
WRISTBAND REQUIRED
NO POSED PHOTOGRAPHY
LIMIT 3 ITEMS PER PERSON (MAXIMUM)
ALLOWED ITEMS:
1 PURCHASABLE COPY of RESIDENT ALIEN GRAPHIC NOVEL,
from Dark Horse Comics
1 FREE PRINT PER PERSON provided by SYFY
1 FREE PRINT PER PERSON provided by Dark Horse Comics
OTHER RESTRICTIONS MAY APPLY—SEE STAFF FOR INFO
5:30 PM–6:20 PM
FINAL FANTASY,
VAMPIRE HUNTER D, YOSHITAKA AMANO: THE ILLUSTRATED BIOGRAPHY, THE SKY:
Yoshitaka Amano
WRISTBAND REQUIRED
NO POSED PHOTOGRAPHY
LIMIT 2 ITEMS PER PERSON (MAXIMUM)
ALLOWED ITEMS:
1 FREE PRINT PER PERSON provided by Dark Horse Comics
1 OTHER ITEM
OTHER RESTRICTIONS MAY APPLY—SEE STAFF FOR INFO
SATURDAY, OCTOBER
5
11:00 a.m.–11:50
a.m.
FINAL FANTASY,
VAMPIRE HUNTER D, YOSHITAKA AMANO: THE ILLUSTRATED BIOGRAPHY, THE SKY: Yoshitaka
Amano
WRISTBAND REQUIRED
NO POSED PHOTOGRAPHY
LIMIT 2 ITEMS PER PERSON (MAXIMUM)
ALLOWED ITEMS:
1 FREE PRINT PER PERSON provided by Dark Horse Comics
1 OTHER ITEM
OTHER RESTRICTIONS MAY APPLY—SEE STAFF FOR INFO
12:00 p.m.–12:50
p.m.
THE UMBRELLA
ACADEMY: Nick Filardi
BAD LUCK CHUCK: Matthew
Dow Smith, Lela Gwenn
1:00 p.m.–1:50 p.m.
THE LEGEND OF KORRA:
RUINS OF THE EMPIRE: Michelle Wong
WRISTBAND REQUIRED
NO POSED PHOTOGRAPHY
LIMIT 2 ITEMS PER PERSON (MAXIMUM)
ALLOWED ITEMS:
1 FREE PRINT PER PERSON provided by Dark Horse Comics
1 OTHER ITEM
OTHER RESTRICTIONS MAY APPLY—SEE STAFF FOR INFO
5:00 p.m.-5:50 p.m.
MYSTERY SCIENCE
THEATER 3000: Todd Nauck
BLACK HAMMER/JUSTICE
LEAGUE, HELLBOY: Michael Walsh
BLACK HAMMER/JUSTICE
LEAGUE, STRANGER THINGS, THE MASK, CRIMINAL MACABRE, FIGHT CLUB 3, WILLIAM
GIBSON’S ALIEN 3: Nate Piekos
6:00 p.m.-6:50 p.m.
ELFQUEST: Wendy
Pini, Richard Pini
SUNDAY, OCTOBER 6
11:00 a.m.-11:50
a.m.
MINECRAFT VOLUME 1: Sarah
Graley
MINECRAFT: STORIES
FROM THE OVERWORLD, MODERN FANTASY: Rafer Roberts
12:00 p.m.–12:50
p.m.
DISNEY: SNOW WHITE
AND THE SEVEN DWARFS, DISNEY THE LITTLE MERMAID, SOUPY LEAVES HOME: Cecil
Castellucci
DISNEY PRINCESS,
DISNEY: RALPH BREAKS THE INTERNET: CLICK START—A-SELECT-YOUR-STORY ADVENTURE: Amy
Mebberson
DISNEY: RALPH BREAKS
THE INTERNET: CLICK START—A-SELECT-YOUR-STORY ADVENTURE, DISNEY FROZEN: Joe
Caramagna
DISNEY: ALADDIN FOUR
TALES OF AGRABAH: Diego Galindo
1:30 p.m. – 2:15
p.m.
THE ORVILLE: David
Goodman (Writer/EP), Brannon Braga (Writer/EP), Jon Cassar (Director/EP), Adrianne
Palicki (Commander Kelly Grayson), Penny Johnson Jerald (Dr. Claire Finn),
Scott Grimes (Lt. Gordon Malloy), Peter Macon (Lt. Commander Bortus), Jessica
Szohr (Lt. Talla Keyali), J Lee (Lt. Commander John Lamarr), Mark Jackson
(Isaac), Chad Coleman (Klyden)
WRISTBAND REQUIRED
NO POSED PHOTOGRAPHY
LIMIT 2 ITEMS PER PERSON (MAXIMUM)
1 PURCHASABLE COPY OF THE ORVILLE COMIC from Dark
Horse Comics
1 FREE PRINT PER PERSON provided by Dark Horse Comics
Skybound Entertainment, Robert Kirkman’s imprint, will be exhibiting at this year’s New York Comic Con with Image Comics at Booth # 1444. They will have a number of convention exclusives for sale and host signings for some of their creators.
Though the full signing
schedule has yet to be released, the creators for the new YA series, Heart
Attack, will be in attendance. You can find writer, Shawn Kittelsen,
and artist, Eric Zawadzki at their signing on Friday, October 4, at 5:00
pm.
Fans won’t able to bring a copy of Heart Attack to the signing since the first issue doesn’t drop until November. However, the first 100 attendees will receive a free poster for Kittelsen and Zawadzki to autograph.
This past summer, when the DC Universe (DCU) streaming service showed-up at San Diego Comic Con (SDCC) with a Titans subscriber-appreciation poster, inexplicably the poster image gave no indication of what to expect from season two. This was a huge, missed-opportunity to get subscribers and potential subscribers excited for the debut of fan-favorite characters, Deathstroke, Superboy and Krypto. Fortunately, after wrapping-up the season one cliffhanger, the Titans season two premiere episode (dropped September 6) spent the last few minutes giving viewers a glimpse of these new faces (including Bruce Wayne, sans cape & cowl).
Titans poster given to DCU subscribers at SDCC. Nice… but no sign of season two characters.
Titans posters, comics, & pins were a big part of the DCU promotional SWAG at NYCC 2019
Hopefully, this year’s Titans SWAG at NYCC incorporates the new characters seen at the end of S2:E1, and the characters introduced later in season one: Wonder Girl and Robin (Jason Todd). DCU would do well to highlight these characters as fan favorites, capable of enticing new subscribers.
Part of the DCUTitans promotional SWAG at NYCC 2018 included an autograph signing featuring many of season one’s heroes (Robin, Raven, Starfire, Beast Boy, Hawk & Dove). And it’d be outstanding if part of the NYCC 2019, DCU Titans SWAG included an autograph signing featuring the other important characters (Wonder Girl, Jason Todd, Superboy, Krypto, Deathstroke and Bruce Wayne/Batman).
This would be an absolutely perfect companion piece to last year’s autograph poster …and an indication to subscribers that the DCU has a Long-term, well-thought-out plan for the Titans, that’s well worth the price of admission!
NYCC 2018 autograph poster for DCU Titans
New episodes of Titans, season two, drops every Friday on DCU.
New York Comic Con,
one of the biggest shows in the industry, is fast approaching and the show is
an opportunity to pick up great exclusive SWAG.
Marvel will have a significant presence and the publisher recently released their panel schedule for the four-day event. As they have done before, special exclusive variants will be handed out to attendees at certain panels.
At the Spider-Man
Spectacular panel on Thursday afternoon (1:30 pm – 2:30 pm, Room 1A24), non-specified
SWAG will be available.
On Friday, at the
Marvel: Cup O’Joe panel (1:30 – 2:30 pm, Room 1A06), a yet to be announced
exclusive variant will be handed out to audience members.
There are two opportunities to pick up SWAG on Saturday. The first chance is at the Marvel Comics: Marvel Fanfare panel (2:15 pm – 3:15pm, Room 1A06), where an exclusive Absolute Carnage: Miles Morales #2 variant containing a classified image will be given to attendees.
Later, at the Marvel
Comics: X-Men panel (5:00 pm – 6:00 pm, Main Stage) people can receive a
stunning exclusive variant cover version of Powers of X #5 illustrated
by Arthur Adams.
Many of these exclusive variants handed out at panels are highly sought-after items by collectors.
This can make these panels hard to attend and require staking a claim early to guarantee a seat. Two of the three variant covers still need to be revealed but this SWAG is usually worth the effort.
All of the Marvel Panel
Programming can be viewed below.
MARVEL
ENTERTAINMENT PANELS SCHEDULE:
THURSDAY,
October 3rd
Making Comics the
Marvel Way
1:30 – 2:30 PM ET,
Room 1A24
Talent Scout Rickey
Purdin and an assortment of Mighty Marvel Guests take you behind-the-scenes and
show you how a Marvel comic book is made! Learn about every aspect of
production including writing, penciling, inking, coloring, editing, and more –
with creators on hand to offer personal insights and anecdotes. If you’re
interested in the ins-and-outs of the comic book industry, this is the one
panel you can’t miss!
Spider-Man
Spectacular: A This Week In Marvel Special Event
2:45 – 3:45 PM ET,
Room 1A24
The return of
Spider-Man 2099! The hype for Ghost-Spider, Miles Morales, Mary Jane, and more!
Join This Week in Marvel cohosts Ryan Penagos and Lorraine Cink for a deep dive
into all things Spidey with writers Saladin Ahmed, Seanan McGuire, and Leah
Williams. Hold onto your butts for news, reveals, swag, and more!
FRIDAY,
October 4th
Marvel: Cup O’Joe
1:30 – 2:30 PM ET,
Room 1A06
Join Marvel’s Chief
Creative Officer Joe Quesada and special guests as they look back across decades
of Marvel history and share their personal experiences from some of the most
defining moments in the Marvel Universe! Don’t miss this intimate
behind-the-scenes look at some of your favorite Marvel characters and
stories. PLUS – attendees of the panel will receive an exclusive variant
comic to be announced!
Marvel Games Panel
3:00 PM – 4:30 PM
ET, Madison Square Garden
Get an inside look at
the latest and greatest from Marvel Games! Attendees will
see exciting new content from Marvel’s Iron Man VR and Marvel’s
Avengers, with many unannounced surprises
and panel exclusives. Hosts Angelique Roche (Marvel’s
Voices) and Josh Saleh (Marvel’s Let’s Play) will be joined
by Bill Rosemann (VP & Creative Director, Marvel Games) and
other special guests from titles throughout the
Marvel Games family!
MARVEL COMICS: Next
Big Thing
4:00 – 5:00 PM ET,
Room 1A06
From War of the
Realms to House of X to Absolute Carnage, 2019 was jam-packed
with all-new thrilling tales – but what’s next for the Marvel Universe?
Editor-in-Chief C.B. Cebulski, Donny Cates (Absolute Carnage, Guardians of
the Galaxy), Al Ewing (Immortal Hulk, Marvel Comics #1000), and Dan
Slott (Fantastic Four, Tony Stark: Iron Man) are here to tell you! What
universe redefining events will Incoming lead to in the coming year? And – what
other senses-shattering stories loom on the horizon at the House of
Ideas? Find out in this can’t-miss panel!
Marvel’s Runaways
5:30 – 7:00 PM ET,
Madison Square Garden
Marvel’s
Runaways is headed back to Madison Square Garden with an
action-packed panel you won’t want to miss! Be the first to
experience the premiere episode of the highly-anticipated third season with the
stars and creative forces of Marvel’s Runaways. After the exclusive
screening, join Jeph Loeb, Head of Marvel Television, along with the
cast and executive producers, to discuss what’s to come in season three. All
episodes of Marvel’s Runaways season three drop on
Friday, December 13th only on Hulu.
SATURDAY,
October 5th
MARVEL COMICS:
Marvel Fanfare with C.B. Cebulski
2:15 – 3:15 PM ET,
Room 1A06
This is your chance to
meet the head of editorial at Marvel! In an exclusive and intimate panel
experience, Editor-in-Chief C.B. Cebulski, along with living legend Chris
Claremont, will talk about anything and everything involved with Marvel Comics.
Who were their favorite characters as kids – and have their favorites changed?
Who is on Chris’ dream team of X-Men? Ask these questions and more in the
Q&A! Plus – attendees will receive an exclusive Absolute Carnage: Miles
Morales #2 cover featuring a CLASSIFIED image that you won’t be able to get
anywhere else!
Marvel’s Hero
Project
3:30 – 4:30 PM ET,
Room 1A06
In life, it doesn’t
take wearing a suit of iron, carrying a mythical hammer or swinging from spider
webs to be a real hero. Sometimes the person who can make a positive difference
in the world is the person who simply sees a problem and has the passion to
find a creative solution. Come experience, for the first time ever at NYCC, Marvel’s
Hero Project – an inspiring, brand-new, unscripted series that reveals the
remarkable, positive change several young, real life heroes are making in their
own communities. Join some of the creative team behind this series for a
world premiere screening of the first episode along with a special Q&A that
you won’t want to miss! Marvel’s Hero Project will premiere with the
launch of the new streaming service Disney+ on November 12, 2019.
MARVEL COMICS: X-Men
– Dawn of X
5:00 – 6:00 PM ET,
Main Stage
The Dawn of X is about
to break! Join Editor-in-Chief C.B. Cebulski, Senior Editor Jordan White, and
merry mutants Ed Brisson (New Mutants), Tini Howard (Excalibur),
and Benjamin Percy (X-Force) on NYCC’s Main Stage in a discussion about
the revolutionary new status quo for the X-Men. Plus – be the first to hear
exciting new announcements for the Children of the Atom! Stay until the end of
the panel to receive an exclusive variant cover version of Powers of X #5,
featuring a stunning Dawn of X-inspired image by Arthur Adams!
SUNDAY,
October 6th
Women of Marvel
(Including the World Premiere Screening of Marvel Rising: Operation Shuri)
12:15 – 1:45 PM ET,
Room 1A06
From comics to
games, animation and more, the Women of Marvel assemble to
celebrate nerddom and all the women who help make it great! Join the
conversation as some of the best talent in the industry discuss the
creative process, being a woman in entertainment, and what they’ve got planned
next.
Then stick around for
the world premiere of “Marvel Rising: Operation Shuri”!
At New York Comic Con (NYCC) this past October, Deadly Class got a big promotional push from the SYFY Network.
SYFY made sure everyone knew about Deadly Class at NYCC!
This promotional push included a pretty nifty-looking t-shirt with fan-created art, depicting comic book incarnations of the Deadly Class main characters.
Awesome Deadly Class t-shirt SWAG- Front View.
NYCCAttendees had to endure a long line, in the middle of the day, to get a t-shirt. But for fans of the comic book, it was totally worth the wait!
And now… with the SYFYTV show creating a slew of new Deadly Class fans, I wonder how many NYCCAttendees are kicking themselves for not taking the time to snag this awesome t-shirt SWAG?
When Unbreakable was released, the movie had much to live up to… Fortunately, M Night Shyamalan’s sophomore effort turned out to be as good as his first film- The Sixth Sense. Comic book collectors especially, could completely appreciate and enjoy Unbreakable’s real-world, very serious take on the absurdity of humans with super abilities and powers.
There had been rumors that Unbreakable was part of a trilogy, but after YEARS without a sequel, most fans were completely taken by surprise when Split revealed itself as the next installment in the Unbreakable universe.
Glass movie, comic book store set recreated on the floor of NYCC.
Now, almost 20 years later, Glass brings things full-circle!
To hype the long awaited film, this past October UniversalPictures set up an immersive activation on the floor of New York Comic Con(NYCC)- inviting attendees to enter the world of comic books, heroes and villains.
Missed opportunity: Copies of The Whisperman Comic as promotional SWAG
NYCC Attendees were encouraged to browse the shelves of a mock comic book store and marvel at the centerpiece comic book encased behind glass. From the plexiglass encasement, only the cover of the comic book- titled The Wisperman– could be seen. But it’s a safe bet its the same comic of which the interior pages are briefly shown in the Glass television trailer.
Glass theatrical poster
The Glass marketing team didn’t take advantage of the PERFECT opportunity to promote the movie by creating and distributing real-world copies of the comic to NYCC attendees as awesome SWAG items… But a fortunate few visitors to the Glass booth activation did walk away with a much more personal souvenir of his/her visit.
Visitors willing to endure the wait were invited to make an appointment to participate in a mock psychiatric session/evaluation, similar to the therapy session seen in the Glass trailer.
Participants walked away with an uniquely personalized version of the Glass theatrical poster.
After being led to a back room of the comic book shop, taking a picture, and answering questions to determine one’s predisposition as hero or villain, participants walked away with an uniquely personalized mini-poster of his/her image on the Glass theatrical poster.
With a booth recreation of the comic book store set from Unbreakable and Glass, and a fun, scene re-enacting, interactive component, the Glass activation at NYCC was extremely successful at drawing participants into the fictional, Unbreakable/Split/Glass Universe. And best of all, the experience culminated with a satisfying, personalized SWAG item that almost guaranteed the recipients’ support at the box office on opening weekend!
The SWAG promoting DC Entertainment’s new online content service, DC Universe (DCU) was a highlight of New York Comic Con (NYCC)! With the Titans premiere, booth SWAG, and the surprise panel giveaway, it was truly an embarrassment of riches. …And it all culminated with the awesome Titans cast and creatives signing!
Titans poster! Signed by cast of heroes appearing in episodes one and two!
The entire cast of six superheroes from the first two Titans episodes, plus two of the behind-the-scenes creatives, participated in the signing.
This included:
Brenton Thwaites- Robin Teagan Croft- Raven Ryan Potter- Beast Boy Anna Diop- Starfire Alan Ritchson- Hawk Minka Kelly- Dove Akiva Goldsman- Director/ Executive Producer/ Writer Greg Walker- Producer/ Writer
Titans cast assembled for signing at NYCC, DC Entertainment Booth.
The interaction with the stars of Titans was great, but for me, it was especially nice having the behind-the-scenes creatives at the signing.
Let me explain… The Titans trailer that came out of San Diego Comic Con (SDCC) was so off-putting, that I had very low expectations for the series. When I saw the first two episodes at the NYCC premiere, I was relieved it was so well done, but I was still perplexed as to why Robin- Dick Grayson, was acting so out-of-character (based on years of comic book history).
Since when has Dick been so angsts-y and grim? He’s not Damion, for God’s sake!
During the Titans screening, Producers Akiva Goldsman and Greg Walker provide insight into Robin’s character development.
Fortunately, with the creatives available at the signing, I was able to ask what the heck they were doing to my favorite boy-wonder, and why the show seemed a bit unnecessarily violent and grim.
Both Goldsman and Walker graciously listened then assured me that everything was very much “calculated”, and in service to Dick Grayson’s character-arc. It still bothered me but, with the assurance of the producers, the infamous, cringe-worth “F-Batman” scene from the SDCC trailer didn’t play quite as bad when watched in-context with the actual scene in episode one. And because the more gratuitous violence has toned down since the first episodes, Titans has been a thrill to watch.
If you’re not watching Titans, do yourself a favor… Get DCU, and check it out!
As the series heads into the final episode of season one, we still don’t have a reason for Dick Grayson’s seeming contempt for Batman, but it’s clear that it’s all leading to his transformation from Robin to Nightwing… Hopefully, once the transformation is complete, Dick Grayson will lighten-up as Nightwing, and his new attitude will have a trickle-down effect on his teammates.
I’m ready for this group to start having fun!
I Can’t wait for season two! And I look forward to a SDCC and/or NYCC signing including Conor Leslie- Donna Troy and Curran Walters- Robin/Jason Todd!
It was a good New York Comic Con (NYCC) for Neil Gaiman fans.
The highly-visible, STARZ booth put the Gaiman property, AmericanGods front and center, but the AmazonPrime, Gaiman property, Good Omens also had great buzz at the con.
Amazon seemed eager to share GoodOmens with NYCC attendees. And this was reflected thru the SWAGoffered during the four-day event.
Poster SWAG from the Good Omens panel
On Saturday during NYCC, attendees of the GoodOmens panel could pick up an exclusive poster. Meanwhile, each day of the event, at the GoodOmens booth on the convention center mezzanine, attendees could participate in photo-ops mimicking scenes from the upcoming series. And as physical keepsakes, visitors exiting the booth were provided with SWAG pins and notebooks.
Amazon really brought it’s “A Game” with their booth SWAG! Each SWAG item seems to be tailor-made to hit specific marketing goals…
Photo-ops – With the two photo opportunities offered in-booth, the Good Omens marketing team created virtual SWAG that’s ideal for sharing across multimedia or via email or text.
NYCC exclusive SWAG
Pins – Being “branded” SWAG (note the “New York Comic Con Exclusive” blurb along the bottom of the pin’s cardboard backing), interest in the pin is increased (especially among existing Good Omens fans) due to its exclusivity.
Good Omens notebook, front cover
Notebooks- SWAG that has practical purpose can be great advertisement and can continue to provide promotional value well after the end of an event. Items such as notebooks have good potential usage “in the wild” (aka, outside the convention). Simply thru normal use, practical SWAG has an ability to keep a property in the mind of the user. And if the SWAG is eye-catching, it can also be good at making others aware of the property.
Good Omens notebook, back cover
Clearly, Amazon Prime spent a lot of money on SWAG to hype Good Omens at NYCC. If the constant line around their booth is any indication, then it seems Amazon succeeded in creating strong interest in the upcoming series.
And fortunately, all indications is that Good Omens will “live-up-to-the-SWAG”!
