LightBox Expo (LBX) held their inaugural show recently in Pasadena. The art-focused event attracted exhibitors from different media including video games, comics and animation. It had some nice SWAG opportunities, but more importantly, LBX could be a show with great potential.
Animation, in particular, was well represented, with plenty of talent in Artists’ Alley, in addition to big studios like Sony, the people behind Spider-Man: Enter the Spider-Verse.
Some studios, like Netflix and Warner Bros, even held panels promoting upcoming projects. There were a few giveaways at the Scoob! panel including a button from the animators, Reel FX Creative Studios, and appropriate snacks.
A few other Hollywood companies also offered nice SWAG at their booths.
The Disney booth handed out posters promoting a couple of their television shows. Amphibia is an all-ages fantasy adventure about a teenage girl who is transported to a magical island, with frog people, and learns to become a hero. The Owl House is a horror-comedy set to premiere in 2020.
DreamWorks had plenty of stickers from their movies Trolls, How to Train Your Dragon and Boss Baby.
They also handed out pins from their hit Netflix animated show, She-Ra and the Princesses of Power.
LBX could become a very promising show if it continues to grow. There is already a significant entertainment presence on the show floor and in panel rooms. Though it may not attract “big time” actors for signings because of its art focus, LBX could serve as a place Hollywood studios can promote their animated shows and movies.